VisitAberdeenshire represents Scotland’s top city at international tourism event
19 April 2017
VisitAberdeenshire and a group of 12 tourism businesses from throughout the region will represent Aberdeen as Scotland’s top city, at the Visit Scotland Expo in Glasgow on 26 and 27 April to attract over £286,000 worth of new business to the area.
Recently ranked by TripAdvisor as the best city in Scotland for tourists to stay in, coming in ahead of Edinburgh and Glasgow, the global travel trade is showing significant interest in what the North-east has to offer. Jenni Fraser, business development director of VisitAberdeenshire says, “The Visit Scotland Expo is the largest event of its kind in Scotland, with more than 600 tour operators and travel trade buyers from around the world attending. We have had significant interest from the American, Chinese and European markets, and will meet with them to discuss how we can further establish Aberdeen as a tourism destination. The conference is important as it gives us access to new markets which will generate over £22,000 per exhibiting business according to average figures calculated by Visit Scotland.
“Attending the expo will allow us to plan for the short and long term future to attract visitors to our region from around the globe. In the short term, 2018 is the year of young people in Scotland, which has a strong connection to our unique cultural output including the International Youth Festival and Techfest, while our castles have the ability to bring children’s fairy tales to life. Looking further ahead to 2020, the regional development of the new 12,500 capacity exhibition and conference centre will be complete, and cruise ships will be docked on the quayside thanks to the extension of the harbour. Combined with the ongoing route developments both on the ground and in the air, this is a very exciting time for us all in Aberdeen and Aberdeenshire.
“Our partners exhibiting on the VisitAberdeenshire stand represent an excellent cross-section of what is available in the region, and include accommodation providers; Meldrum House Country Hotel and Golf Course, Skene House Hotel Suites, The Marcliffe, Carmelite, Aberdeen Douglas Hotel, Ardoe House, The Caledonian, Crowne Plaza and Holiday Inn Airport. Attraction providers include; Aberdeen Festivals, Glen Garioch Distillery, Golf Aberdeenshire, Gordon Highlanders and Grampian Transport Museum.”